Lindsay Tjepkema is a marketing maven turned software entrepreneur. She is a first-time CEO leading a company that has raised millions of dollars and serves well-known software brands like HubSpot, Salesforce, PayPal, and Gong.

Lindsay is the CEO ofCasted, the first Amplified Marketing Platform and podcast solution for B2B marketers.

Lindsay is a Leader. Speaker. Marketer. Podcaster. Learner. Founder. And mom to three young boys including twins, which means she really can do anything.

Be sure to check out these great clips from the show:

• [11:13] The benefits of being pushed by good mentors early in your career.
• [18:47] Tips for young managers to build relationships with their teams
• [32:24] The idea for Casted was born
• [38:12] How to present the business case for your B2B podcast

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you byPowderkegandElevate Ventures.

In our conversation with Lindsay, we will explore:

• How creative companies are increasing the impact of their content marketing
• Why businesses that podcast are closing sales thirty percent faster.
• And what you can expect from podcasting in the future

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Links and resources mentioned in this episode:

Companies and organizations:

• Casted
• Michigan State University
• 西北大学
• Western Michigan University
• Purdue University
• NCAA Tournament
• Southwest Michigan First
• Wall Street Journal
• Inc Magazine
• Relevance
• Slingshot SEO
• Salesforce
• ExactTarget
• High Alpha

Musicals and more

• Sound of Music
• Broadway

People:

• Lindsay Tjepkema
• Scott Dorsey
• Jennifer Wolfe
• Christopher (Toph) Day

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Interested in starting your own Podcast?

Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you’re a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted atCasted.us/powderkeg.