亚历克斯·霍尔莫兹(Alex Hormozi)曾经是健身房的老板，他睡在健身房的地板上，因为他付不起两次房租。他可以填满他的健身房，但仍然没有盈利。有三个他不知道的问题正在破坏他的生意。他不知道如何1)获取，2)服务，3)有利可图地留住客户。在接下来的三年里，他尽可能地吸收了每一滴信息。他开车从一个健身房到另一个健身房，与健身房老板交谈，并向他们学习。随着时间的推移，他系统地试验并解决了困扰他的健身房的每一个问题。每堵住一个洞，他的健身房就从勉强生存到蓬勃发展。在27岁之前，他从一个艰难的地方到六个拥挤的健身房。就在那时他认识了蕾拉。 They quickly appreciated the other's complementary skill set, work ethic, and core values. With their combined skills, the company exploded. The sum became much greater than its parts. They are the yin & yang that make the company click. Together, they took Alex's framework on the road and applied it in 30 different cities across the country in 18 months. Two years after that, the Gym Launch model has now transformed more than 1500 gyms spanning four continents. Gym owners work endless hours and sacrifice themselves for their customers, and still, many go home empty-handed. They've dedicated their lives to solving this problem. What we believe is simple: A business owner wins by making the same prospect more valuable to his business than to that of his competition. That is the North Star guiding principle behind Gym Launch. Simply put, those gyms that can satisfy and monetize the most customer needs will dominate their respective marketplace.

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奥斯汀,得克萨斯州