Location: Los Angeles, CA

Employment Type: Exempt

Team: Marketing

Ranked by Forbes as one of America’s best startup employers in 2020, 2021 & 2022, Bambee is

a venture-backed Series C business. Investors include SoftBank, QED Investors, Greycroft,

Alpha Edison, Mucker Capital & Ken Chenault (prev. 20 CEO, American Express). Our team is

developing and deploying best-in-class Human Resources technology and services, with the aim

of completely reshaping the employment dynamic for America’s Small Businesses. Our flagship HR Manager product aims to serve those businesses that need HR but often lack the resources

to afford it. Bambee solves that problem by offering HR at $99/month.

Bambee consists of analytical and ambitious creatives. As a member of the Bambee team, you

have an insatiable drive for results. Solving customers’ problems excites you. Data guides you.

Results inspire you.

See what we are all about!https://www.bambee.com/about/

Opportunity for Impact

You love search and are obsessed with driving growth. The SEM Manager is a performance marketing and revenue generating role at Bambee. You will focus on lead generation and customer acquisition by managing and leading paid Google & Bing Search, organic search, content marketing, and the company blog to reach America’s Small Businesses.

Each year there are millions of searches from small business owners looking for help with HR - 96% of the5.6Msmall business owners in the United States do not have an HR Manager. This segment of the market employs 50% of all workers. This means most business owners in the country use search to help them navigate some of the most complex employee related issues a company faces. “Do I need sexual harassment training for my managers?” “How do I look for bias in my company’s hiring practices?” “How much should a top performing employee get paid when giving them a raise?” These are just a few examples of the questions customers ask.

Bambee是一个类别的创造者。专门的人力资源的人ager as a service now makes us the largest provider of HR Managers to Businesses in America. The SEM Manager’s job is to capture the demand in our category, using search to reach our customers and continue our hyper growth trajectory. As the SEM Manager you will learn & study all of Bambee products and services (HR Autopilot, HR Manager, Workforce training, Guided Payroll & Health Benefits), build strategies that dramatically expand our keyword reach, and measure your efforts by hitting lead generation, revenue, and efficiency targets. Reporting to the Manager, Marketing Operations, you will focus on developing campaigns that focus on high converting search terms to drive rapid growth. In addition, focusing on high volume search terms combined with re-targeting efforts to drive longer term growth. You’ll also manage the SEO & Content roadmap, working with our SEO Agency, engineering, and product teams to rapidly expand Bambee’s organic search presence.

The 3 Key Obsessions of the Role

• Channel Growth & Innovation——你命令Bambee增长的客户群,马intaining a Fail Fast, Learn Fast mindset to converge quickly on solutions and expand our footprint in the marketplace. There is a commitment to the endless pursuit of perfecting the cycle between testing and deploying new search terms. You ideate through novel methods to tapping into potential customers on the media channels while remaining true to our core mission and current customer base.

• Customer Empathy- You will be intimately familiar with the Bambee customer. You have increased sensitivity to customer pain points, frustrations, and anxieties. Using this, you validate and add qualitative color to the data on successful search terms. You are constantly testing what resonates with our customer, with the ultimate goal of being able to anticipate what our customer is thinking.

• **Strategic Initiatives, Insights & Analysis **- Recommend go-forward strategies on how to grow Bambee’s customer base while keeping a keen eye on efficiency and optimizing for capital. Collaborate cross functionally with sales and finance to ensure that marketing campaigns are not only hitting goals but exceeding expectations. Understand key performance indicators in what they are telling us, but equally as important, what they are not telling us. Employ hypothesis-driven thinking to narrow down on solution growth strategies quicker.

Responsibilities

• Manage the day-to-day performance of Google Ad campaigns
• Improve results with rigorous optimizations of keywords, ads, and bid strategies
• Generate keyword lists and forecast volume, manage campaigns, review search query reports for positive and negative keyword additions, manage experiments
• Maximize performance by leveraging data to inform budgeting decisions
• Guide SEO keyword strategy based on internal and external research tools
• Optimize copy and landing pages to drive organic traffic
• Collaborate with the internal marketing team on content strategy
• Prepare strategic marketing plans based upon team goals
• Analyze and report on the effectiveness of digital marketing efforts, making improvements when needed
• Leverage automation to improve processes and productivity

Preferred Qualifications

• 5+ years experience managing multi-million annual budgets across both Google and Bing Ads as part of an agency or in-house marketing team
• Expert in Search Engine Marketing (Google, Bing, etc.) with a focus on performance marketing campaigns (CPA, ROI, ROAS.)
• Extensive knowledge of paid search best practices, campaign creation, automated bidding strategies, and management/testing
• In-depth knowledge of the technologies and processes involved in running paid search campaigns (particularly Google Ads, Microsoft Ads, and YouTube)
• Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
• Ability to work cross collaboratively with internal marketing teams
• Google Adwords and Bing certification a plus
• Experience with SQL, data mining, marketing, and BI tools. Periscope a plus
• Strong communication skills
• BA/BS preferably in Data Analytics, Finance, Economics, Mathematics, or other quantitative field
• You are willing to commute to the office in downtown LA.

What’s In It For you?

Bambee cares deeply about employee well being and is proud to offer the following benefits and perks:

Equity, 401(k) with an 3% match, a generous vacation policy, medical, dental, and vision insurance with options that are 100% employer paid, life insurance, a generous health and wellness stipend, $500 personal travel stipend to promote new life and travel experiences, a dog-friendly office, annual staff retreat, frequent company dinners and happy hours, and professional development.

About The Founder

Bambee was founded in 2016 by Allan Jones (2x-entrepreneur & ex-CMO of ZipRecruiter, and Head of Product at Docstoc [acquired by Intuit]), who has a proven track record in developing successful product and marketing strategies for small businesses/HR.

AAP/EEO Statement

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We expressly prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of our employees to perform their job duties may result in discipline up to and including discharge.